OUR STORY
Jewellery has lived in our hands, our hearts, and our heritage for over seven generations.
At Leela Jewellers, every creation is born from a lineage where craftsmanship is tradition and design is devotion.
Our atelier remains a sacred space — where age-old craftsmanship meets modern innovation, where every gem tells a story, and every piece holds emotion. At Leela, we don’t just make jewellery — we preserve memories, honour tradition, and craft the extraordinary.
Seven Generations Journey
Our history spans seven generations and is continually underpinned by our innate love for jewelry, our passion for detail, and our exceptional craftsmanship. As such, deep knowledge and expertise have become synonymous with the Leela name, run through our DNA and guide every decision behind our exquisite designs.
From the bustling streets of the old city to prestigious showcases around the world, Leela Jewellers has evolved with the times while preserving its timeless soul. What started as a humble craft is now an emblem of legacy, excellence, and unyielding pursuit of perfection. Our journey is not just one of lineage — it is one of love, patience, and purpose.
Dynasty of Jewellers
Our rich heritage has built a tradition of innovation and unmatched quality that spans over 150 years. Ashok Kumar Jain (Phophaliya) oversaw the company's transition into an international phenomenon, learning from his father and honing his skills over the years.
Our reputation for excellence has endured for generations and remains a testament to our undeniable expertise that is woven into our very nature. Our history includes anecdotes that show generations of the Phophaliya family delving into the arts and going to great lengths to select the perfect stone to complement a design or bring their client's vision to life.
Every generation has added its own unique layer to the Leela legacy — from pioneering new design techniques to introducing bespoke experiences for discerning patrons. The result is a seamless blend of the traditional and the contemporary, the personal and the opulent.
Leela’s heritage is built on a dedication and passion for exceptional and rare gems and jewelry. Since the beginning of our dynasty, we have designed and carefully crafted unique sets for our valued customers.
As the creator, we are proud to share that Leela manages every step of the process of creating jewels. All creation begins with pen on paper. Sketching the first draft allows our creativity to flourish. Family members carefully select each sublime gemstone to ensure only the finest are chosen. Our visions are turned into masterpieces using state-of-the-art equipment, ensuring an unparalleled finish.
Our atelier remains a sacred space — where age-old craftsmanship meets modern innovation, where every gem tells a story, and every piece holds emotion. At Leela, we don’t just make jewellery — we preserve memories, honour tradition, and craft the extraordinary.